Quiz: How Well Do You Know These Marketing Acronyms?

May 11, 2018

Are you ready for a little quiz? Don’t stress, we won’t be grading you. But, have you ever come across a marketing acronym and you weren’t sure what it meant? It’s happened to all of us, but it can be embarrassing in the wrong circumstances.

So, here’s a little quiz to sharpen your marketing vernacular:

1) The stages that a customer travels through in a purchase funnel.

  • AIDA
  • BANT
  • CRM
  • CPC

AIDA: Attention, interest, desire and action are the four stages of the customer journey in a sales funnel.

2) The criteria a salesperson would use to qualify prospects.

  • CPL
  • CTA
  • CRO
  • BANT

BANT: A tool that sales leaders will use to help determine whether their prospects have the budget, authority, need, and the right timeline to purchase from them.

3) The percentage of people who land on a page on your website and then leave without clicking on anything or navigating to other pages on the site.

  • CR
  • BR
  • CPC
  • CTR

Bounce rate (BR): the percentage of people who bounce off of your site without taking any action.

4) The action that a page, post, or email directs people to take.

  • CPC
  • CRO
  • CTA
  • SR

Call-to-action (CTA): the action that you want consumers to take.

5) The dollar amount spent to get a digital advertisement clicked on when running a pay-per-click advertising campaign.

  • CPA
  • CPC
  • CPL
  • CR

Cost-per-click (CPC): the amount of money the advertiser pays for each click.

6) An advertising model where the advertiser pays for each specific action someone takes, such as: impressions, clicks, or sales.

  • CPC
  • CPA
  • CPL
  • CR

Cost-per-action (CPA): when the advertiser pays for each action.

7) The percentage of people who complete a desired call-to-action.

  • CRM
  • CR
  • CRO
  • SR

Conversion rate (CR): the percentage of people who complete an action that is an end result for a marketing campaign.

8) A performance measurement that marketers use to evaluate an activity’s success.

  • KPI
  • ROI
  • KPO
  • PRI

Key-performance-indicators (KPI): used throughout a business to look at and track the progress of campaigns. Examples of KPIs are: customer acquisition cost (CAC), leads generated, and conversion rate (CR).

9) A performance measure used to evaluate the efficiency and profitability of an investment.

  • KPI
  • ROI
  • KPO
  • PRI

Return on investment (ROI): measures the amount of return on an investment, relative to the investment’s cost.

10) The overall experience a customer has with your business, from discovery all the way through their interactions to purchase, and potential advocacy.

  • UX
  • CX
  • MX
  • PX

This one is a little tougher because user experience (UX) and customer experience (CX) are closely related. But, UX encompasses the entire journey and every touchstone that a customer has with your business. CX falls under the umbrella of UX.

How’d you do? Hopefully you’re feeling like you understand the definitions of some of these common marketing terms a little better. Now, go conquer those sales.

Contact excelerate Digital for all of your marketing needs.