It's a new year and it's time to say goodbye to Google Plus and hello to Google My Business (GMB). Google describes their new platform as, "a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business."
When used correctly, GMB is an important tool to maximize your brand's presence both online and locally. Here are the benefits and reasons why you should use Google My Business in 2019:
Increased visibility in search. Before GMB, Google would pull data about your business such as a description, hours, and location by crawling your social channels and website. This caused data to be inaccurate.
You now have the opportunity to take control of your online Google profile by writing a proper description, adding correct days of operation and hours, as well as highlighting company specials or products.
Better shopping experience for buyers. Your GMB listing will allow you to post images of your products and services so your buyers are able to see what they want to purchase before stepping foot in your store.
More traffic to your website, social channels, and front door. Google loves their own products and encourages users to use what’s out there. That being said, by using a GMB listing, Google’s algorithm favors your company which helps increase your organic footprint online.
Because you control what information is now displayed when someone pulls up your Google listing, you can increase the traffic to your website, social channels and physical location.
How to use GMB:
Claim your listing - If you already have a Google account, you simply need to find out if your business has a GMB listing. If not, create one for free by going to Google My Business.
Include all of the essentials (name, address, phone number, etc.). The key to controlling how your business is shown online is to use each of the features available to you. With GMB, you’re able to edit your name, address, phone number, hours of operation, days you’re open, and images that represent your products or services.
CTAs with posts - An awesome feature with GMB is the GMB post feature. A GMB post will show for 7 days, so create a post with a clear call-to-action button so customers act when they see your brand online.
Using videos - You can upload images and videos of your brand to your GMB listing! Remember, a video gets more views than images, so if you have some videos, we recommend highlighting those on your account.
Not sure where to start or do you not have the time to manage another platform each month? That’s why excelerate Digital is here! Give our digital marketing specialists a call today to discuss how your brand can improve its presence online through Google My Business.